Source: https://guthlabs.ai/docs/field-guides/brand-voice/forms/

field guide / candidate

# Brand voice — forms

The distinct forms record for Brand voice. This page is proposal-only.

Status: **proposed**Lifecycle: **candidate**

## Record status

**Record ID**: field-guide:brand-voice

**Parent lifecycle**: candidate

**Page lane**: plan

**Lane lifecycle**: proposed

**Owner**: Rebecca

**Owner role**: Not separately recorded

**Owner status**: Not separately recorded

**Qualification result**: NOT RUN · held for evidence and human review

**Working browser surface:** [Field guides — documentation](<https://guthlabs.ai/docs/field-guides/>) — Inspect the guide and persist local checkpoints. This route is local-only; provider, credential, database, customer, publication, deployment, and production effects remain held.

## Proposed form sections

Each section is a candidate schema for inspectable records. Required-field presence does not establish factual truth.

### Scope and ownership

Define the bounded work item and preserve source ownership.

- Work item title

- Selected related job

- Owner agent

- Contributors

- Source record ID

- Source locator

- Source SHA-256 if available

- Record lifecycle

- Visibility

### Voice evidence

Capture only voice rules supported by supplied sources or explicitly marked as pending confirmation.

- Supported voice rule

- Source locator

- Exact supporting passage or note

- Confidence/status

- Unsupported or missing rule flag

- Reviewer question

### Draft preparation

Prepare a draft while keeping claims, assets, recipients, and external effects reviewable.

- Draft text

- Intended audience

- Channel or surface

- Referenced records

- Asset references

- Claim-evidence links

- Open questions

- Revision number

### Review and approval

Route the proposal through human review without implying external publication or sending.

- Reviewer

- Review status: Needs review, Approved, or Held

- Review deadline

- Decision note

- Requested changes

- Approval receipt reference

- Final-send or publication state

### Post-performance record

Record observed or supplied results without inventing live performance data.

- Observation period

- Source of result

- Observed result

- Evidence reference

- Unknown or unavailable metric flag

- Follow-up task

- Next review date

### Accessible state contract

- Every field requires a visible and programmatic label.

- Required and optional fields must be stated in text.

- Invalid entries require an actionable message linked to the field.

- Blocked and Held states remain visible without relying on color alone.

## Supporting documentation fields

These fields come from the tools lane and remain separate from the primary operating form.

### Scope and source

Define the communication context and preserve the evidence used for voice decisions.

- owner agent

- channel or surface

- audience

- communication goal

- campaign or project link

- source record IDs

- source locators

- source SHA-256

- provenance note

- revision identifier

### Voice brief

Turn source material into explicit, reviewable writing constraints.

- desired audience impression

- tone descriptors

- approved vocabulary

- preferred sentence and paragraph style

- claims permitted by source

- phrases or claims to avoid

- call-to-action guidance

- accessibility and readability requirements

- open questions

### Draft and asset context

Prepare text and connected asset references without hidden upload or external publication.

- draft text

- headline or opening

- body copy

- call to action

- alt-text draft

- asset record IDs

- local file references

- caption or format limits

- source context links

- draft revision

### Review and approval

Record human review, unresolved risks, and the decision state.

- reviewer

- review checklist

- voice deviations

- unsupported claims

- accessibility findings

- approval state

- required changes

- decision receipt

- review timestamp

### Workback and handoff

Make dependencies and deadlines explicit while holding external effects.

- target review deadline

- internal draft deadline

- asset-ready deadline

- approval deadline

- post-performance record deadline

- timezone

- dependency IDs

- owner per deadline

- fallback if late

- handoff notes

## Required or proposed record references

No record existence is asserted by this documentation page.

- Source-labeled brand-voice note

- Brand-voice working draft

- Related job records for Social planning, Draft preparation, Asset coordination, Approval routing, and Post-performance records

- Approval receipt

- Post-performance record

- Revision history and provenance metadata

- source-backed brand-voice field guide record

- canonical draft record

- source-labelled notes

- linked asset references

- approval record

- deadline to-do records

- post-performance record

## Sources and evidence

These pointers bind the page to evidence. They do not grant authority or collapse verification into deployment.

- `source_record:field-guide:brand-voice`

- `field-guide:brand-voice`

- `agents/index.html#rebecca`

- `Observed native contract: Notebook collections, deadlines, records, PointGuard, and held web boundary`

- `App routes: /app/notebook/field-guides/, /app/notebook/notes/, /app/notebook/files/, /app/notebook/projects/, /app/notebook/to-dos/, /app/notebook/approvals/, /app/notebook/messages/, /app/notebook/agent-logs/, /app/pointguard/`

- `Observed native contract: project_and_field_guide_collections`

- `Observed native contract: deadlines`

- `Observed native contract: records`

- `Observed native contract: pointguard`

- `/app/notebook/field-guides/`

- `/app/notebook/notes/`

- `/app/notebook/approvals/`

- `/app/notebook/messages/`

- `/app/notebook/paper/`

- `/app/notebook/agent-logs/`