Source: https://guthlabs.ai/docs/field-guides/brand-voice/qualification/ field guide / candidate # Brand voice โ€” qualification The distinct qualification record for Brand voice. This page is proposal-only. Status: **proposed**Lifecycle: **candidate** ## Record status **Record ID**: field-guide:brand-voice **Parent lifecycle**: candidate **Page lane**: docs_urls **Lane lifecycle**: proposed **Owner**: Rebecca **Owner role**: Not separately recorded **Owner status**: Not separately recorded **Qualification result**: NOT RUN ยท held for evidence and human review **Working browser surface:** [Field guides โ€” documentation]() โ€” Inspect the guide and persist local checkpoints. This route is local-only; provider, credential, database, customer, publication, deployment, and production effects remain held. ## Qualification status **Result**: NOT RUN **Disposition**: HELD **Reviewer**: Not recorded **Receipt**: Not recorded This page defines proposed acceptance criteria for the docs_urls lane. It does not execute tests, establish compliance, qualify the subject, or authorize an effect. ### Lane-specific instrument aids No verified instrument is assigned to this qualification lane. ## Outcome definitions **Verified**: All stated evidence and acceptance requirements passed for the exact reviewed revision; this still does not authorize deployment or an external effect. **Failed**: One or more deterministic acceptance requirements failed with an inspectable reason. **Needs review**: Evidence or interpretation is incomplete, conflicting, or awaits an identified human reviewer. **Held**: Authority, required evidence, safe execution conditions, or a principal gate is absent. The current record remains NOT RUN / HELD. These definitions describe candidate outcomes only. ## Proposed deterministic acceptance tests Route-resolution and distinct-content checks apply only to the admitted canonical routes in this record. Held source-proposed extensions are non-resolving proposals and are excluded. - Every guide URL has distinct content: overview defines scope, steps define procedure, forms define fields, examples show bounded records, qualification defines readiness and failure states, and related-jobs maps dependencies. - The overview labels the guide proposed and states that app routes are prototypes or indexes where applicable. - A user can identify Rebecca as the source-record owner agent and navigate to the related jobs without a deployment claim. - The form captures audience, purpose, tone constraints, draft ownership, asset references, approval state, provenance, revisions, and deadlines. - A draft cannot be represented as sent, published, customer-indexed, or provider-connected by the guide content. - Approval states are limited to Needs review, Approved, and Held, with a receipt or explanation for each decision. - Accessibility checks include readable structure, plain-language review, alt-text or equivalent asset notes, and non-color-only status communication. - A failed evidence check produces a Held outcome with an explicit missing-source reason rather than an invented metric. - Related records retain canonical IDs, provenance, source locators, revisions, lifecycle, tags, links, and attachments where available. - Search and navigation do not expose private or held records as public documentation. ## Negative and held-state tests - Treating a tone example as an authoritative policy without a source locator or owner review. - Confusing a locally approved draft with an externally sent or published communication. - Inventing performance results, audience response, provider delivery, or customer indexing. - Using duplicate pages with near-identical copy that create doorway content or keyword-spam URLs. - Attaching assets without recording custody, type, size, provenance, or accessibility notes. - Allowing Agent work to change canonical records or send messages without human review. - Missing revision history when multiple draft variants or reviewers are involved. - Publishing sensitive private notes, held approvals, or internal agent receipts through public documentation. - Using unsupported medical, financial, legal, or safety claims in brand copy. ## Qualification claim boundary ### Potentially allowed only after the stated evidence - This is a proposed field guide for brand-voice preparation and review. - The source record associates Brand voice with Rebecca and the listed related jobs. - The guide can describe bounded local drafting, note-taking, approval preparation, deadlines, provenance, and record-linking workflows. - The guide may link to named prototype or indexed app surfaces as navigation proposals, with their stated lifecycle labels. ### Still held - Deployment or production availability of the guide or any connected workflow. - Provider, credential, database, customer, publication, or external messaging effects. - Live social-platform scheduling, delivery, analytics, reach, engagement, or post-performance metrics. - Qualification of a draft as brand-compliant without human review and recorded evidence. - Any claim that Rebecca, an Agent, or a specialist app can independently publish, send, approve externally, or modify canonical records. - Customer indexing, public discoverability, or security guarantees beyond the observed local visibility boundary. ## Sources and evidence These pointers bind the page to evidence. They do not grant authority or collapse verification into deployment. - `source_record:field-guide:brand-voice` - `agents/index.html#rebecca` - `field-guide:brand-voice` - `Observed native contract: project_and_field_guide_collections` - `Observed native contract: records` - `Observed native contract: deadlines` - `Observed native contract: pointguard` - `App route: /app/notebook/field-guides/` - `App route: /app/notebook/notes/` - `App route: /app/notebook/approvals/` - `App route: /app/notebook/messages/` - `App route: /app/notebook/files/` - `App route: /app/notebook/to-dos/` - `App route: /app/notebook/agent-logs/` - `App route: /app/notebook/search/`