Source: https://guthlabs.ai/docs/project-templates/social-campaign/forms/

project template / candidate

# Social campaign — forms

The distinct forms record for Social campaign. This page is proposal-only.

Status: **proposed**Lifecycle: **candidate**

## Record status

**Record ID**: project:social-campaign

**Parent lifecycle**: candidate

**Page lane**: forms

**Lane lifecycle**: proposed

**Owner**: Not separately recorded

**Owner role**: Not separately recorded

**Owner status**: Not separately recorded

**Qualification result**: NOT RUN · held for evidence and human review

**Working browser surface:** [Project templates & workflows — overview](<https://guthlabs.ai/labs.html#templates-workflows>) — Create a local project from this template and validate its forms. This route is local-only; provider, credential, database, customer, publication, deployment, and production effects remain held.

## Proposed form sections

Each section is a candidate schema for inspectable records. Required-field presence does not establish factual truth.

### Campaign intake

Define why the campaign exists, who owns it, and what decision or outcome it supports.

- campaign name

- requestor

- project owner

- executive or accountable approver

- campaign purpose

- primary audience

- secondary audience

- communication channels

- requested start date

- requested end date

- hard external deadline

- success question

- source references

- sensitivity or privacy notes

### Scope and deliverables

Make included work, excluded work, outputs, and acceptance boundaries explicit.

- in-scope activities

- out-of-scope activities

- deliverable list

- content formats

- channel constraints

- brand or policy constraints

- accessibility requirements

- language or localization needs

- evidence required for each deliverable

- definition of ready

- definition of done

### Milestones and deadlines

Create dated checkpoints and preserve the workback from the hard deadline.

- milestone name

- milestone owner

- dueAt

- priority

- status

- recurrenceCandidate

- completion state

- review window

- approval required

- linked deliverables

- schedule source

- revision note

### Dependencies and owners

Record people, inputs, decisions, and systems that can block progress without implying connected provider state.

- dependency name

- dependency type

- blocking milestone

- dependency owner

- needed-by date

- current state

- fallback plan

- escalation owner

- related record IDs

- last checked at

### Workback schedule

Translate the external deadline into ordered preparation, drafting, review, approval, and measurement tasks.

- hard deadline

- publication or release task

- final approval deadline

- accessibility review deadline

- fact-check deadline

- draft deadline

- briefing or intake deadline

- buffer duration

- task sequence

- task durations

- task owners

- slippage rule

- next review date

### Tools, guides, and records

Declare which local surfaces and source-backed procedures are intended for each task.

- tool or route name

- kind

- task supported

- canonical record owner

- guide or procedure link

- authority boundary

- fallback if unavailable

- local-only or held effect

### Evidence and measurement

Define what will be recorded to support campaign review without inventing live metrics.

- evidence item

- source locator

- capture date

- evidence owner

- content or message version

- metric definition

- measurement window

- baseline if available

- observed value

- verification state

- attachment or note link

- unsupported-claim flag

### Reviews and approvals

Require explicit human review before external communication or publication-related action.

- reviewer

- review type

- submitted revision

- review dueAt

- decision state

- decision note

- required changes

- approval receipt ID

- approved scope

- held action

- decision timestamp

### Risks and failure states

Surface blockers, content hazards, deadline failure, accessibility gaps, and unsupported claims.

- risk or hazard

- likelihood

- impact

- severity

- owner

- trigger

- mitigation

- contingency

- related dependency

- status

- review date

### Closure and learning

Confirm what was completed, what remains held, and what evidence or learning should be retained.

- completion decision

- delivered records

- undelivered or held items

- final approved revision

- evidence completeness

- deadline outcome

- open risks

- lessons learned

- follow-up owner

- follow-up dueAt

- archive or retention note

### Accessible state contract

- Every field requires a visible and programmatic label.

- Required and optional fields must be stated in text.

- Invalid entries require an actionable message linked to the field.

- Blocked and Held states remain visible without relying on color alone.

## Supporting documentation fields

These fields come from the app_features lane and remain separate from the primary operating form.

### Campaign brief

Define the campaign without implying publication or provider connectivity.

- campaign name

- objective

- working status

- owner

- internal audience description

- public audience description

- key message

- call to action

- start date

- end date

- timezone

- success measures

- risks and assumptions

### Channel plan

Record proposed channels and message variants as local planning records.

- channel name

- channel status

- variant label

- intended format

- character limit note

- draft link

- asset reference

- planned publish window

- channel-specific review requirement

### Workback and deadlines

Turn the campaign window into explicit human-owned work.

- milestone name

- owner

- due date and time

- priority

- dependency IDs

- recurrence candidate

- completion state

- review required

- fallback date

- notes

### Message draft

Prepare copy with source context, revision history, and approval state.

- headline or opening

- body copy

- call to action

- link target as text

- alt text or media description

- audience label

- channel

- draft status

- source notes

- revision reason

### Measurement snapshot

Capture declared, source-labelled results without inventing live metrics.

- observation date

- metric name

- value

- unit

- source locator

- source captured at

- comparison period

- confidence note

- interpretation

- follow-up action

### Review and effect gate

Separate local approval from any external publication or send.

- reviewer

- decision

- decision timestamp

- decision notes

- claims checked

- link checked locally

- privacy check

- accessibility check

- publication instruction

- human executor

- receipt reference

## Required or proposed record references

No record existence is asserted by this documentation page.

- project record with canonical ID, origin, source locator, source SHA-256, provenance, revision, lifecycle, tags, links, and attachments

- campaign intake record

- scope and deliverables record

- milestone and deadline records with dueAt, priority, completion state, tags, and revisions

- dependency and risk records

- owner and reviewer assignments

- workback schedule

- draft message or document records

- evidence and measurement records

- approval receipt

- closure review

- project record

- campaign brief

- audience note

- channel plan

- message draft

- asset reference

- campaign milestone to-do

- agenda time block

- review decision

- measurement snapshot

- external-effect receipt

## Sources and evidence

These pointers bind the page to evidence. They do not grant authority or collapse verification into deployment.

- `source_record:project:social-campaign`

- `project:social-campaign`

- `NotebookCollectionKind.project`

- `NotebookTodoPayload.dueAt`

- `Notebook records provenance and revision contract`

- `Notebook Agenda deadlines/workbacks`

- `/app/notebook/projects/`

- `/app/notebook/to-dos/`

- `/app/notebook/agenda/`

- `/app/notebook/messages/`

- `/app/notebook/approvals/`

- `/app/notebook/paper/`

- `/app/notebook/field-guides/`

- `/app/pointguard/`

- `Notebook records provenance, source locators, SHA-256, revisions, lifecycle, tags, links, and attachments`

- `Observed web boundary: provider, credential, database, customer, publication, and production effects are held`
