Technical baseline
URL and prompt scope, plus a timestamped technical baseline.
Public web
Search & AI visibility
Establish a read-only baseline for agreed pages and identify reversible changes.
Planned service · Inquiries open · Scope and availability agreed together.
What this helps with
The planned service records what is reachable, rendered, declared, and observed at a point in time. Repeated AI prompts remain observations, with date, locale, full response, and citations captured separately for brand and non-brand prompts.
Good fit
A website or marketing owner can approve the URLs, audience, markets, and business facts and needs a defensible starting point.
What you get
Fact register and findings
An approved-fact register and findings across crawl/index, information architecture, clarity, structured data, and external consistency.
Reversible change list
A prioritized list of reversible changes and unchanged pages for comparison.
Follow-up design
A follow-up design with separate metrics, rather than one composite visibility score.
How it works
- Baseline: Freeze approved URLs, markets, audiences, and prompt panel, then record the public technical state.
- Compare: Check page claims against approved facts and record repeated AI observations separately.
- Prioritize: Identify reversible changes, stop before implementation, and scope any remeasurement separately.
Details and examples
Full planned process
- Freeze URLs, markets, audience, and prompt panel.
- Record redirects, canonical signals, directives, sitemap, rendered content, and structured data.
- Compare page claims with approved facts and log unknowns.
- Read Search Console or analytics only when authorized; otherwise mark it unknown.
- Repeat agreed prompts against named AI products and record date, locale, full response, and citations.
- Classify findings across technical reachability and public understanding.
- Prioritize reversible changes and stop before implementation.
- After separately authorized changes, annotate the exact deployment.
- Scope remeasurement with changed and control pages and relevant confounders.
Scope and starting point
- Starts with
- Approved URLs, markets, audiences, facts, and a fixed set of test questions.
- Leaves you with
- Technical baseline, fact register, findings, and reversible change list.
- Does not provide
- Ranking, crawling, indexing, or citation guarantees.
Example: Conflicting public facts
Illustrative example
Conflicting public facts
Fictional analytics pages contain outdated pricing, orphaned documents, an unclear category, a structured-data mismatch, and contradictory founding dates. This is illustrative only; it does not report a crawl, ranking, or citation observation.
Questions
Will this guarantee a ranking, index entry, crawl, or citation?
No. The work is a baseline and a prioritized change list, not a guarantee of an external system’s behavior.
How are AI observations reported?
Repeated, fixed panels report citation rates separately for brand and non-brand prompts. They are not combined into one AI visibility score.
Are implementation and follow-up included?
No. They are separately scoped, with price and timing agreed after the baseline scope is clear.
Scope, availability, timing, and price are agreed before work starts.
Talk about this service
We can agree the scope before work begins.
Discuss search visibility